The business Revelation Piccadilly was first established in 1923 when a luggage store opened at 170 Piccadilly – the current site of the first and largest TUMI European Flagship stores. All through the war years, the store survived, offering the premier collection of luggage – especially the unique expanding suitcases, serving Royalty, Noblemen, Dignitaries amongst others.
In the late 1960’s the owners sold the rights to the Revelation name to Antler for the purpose of producing and wholesaling luggage. This was a very short sighted decision and Antler today still owns the brand, using it for cheap imports.
In 1988 Revelation Piccadilly (the Retail Trading Company) was sold to Stephen Spitz who set about refurbishing the store, and offering slightly more contemporary brands. It was felt that there was no better end luggage business being offered in the UK and through a sister company the importing and distribution of International brands, including TUMI, Zero Halliburton, Hartman, Kipling, and many others commenced.
Having secured 2 further stores – one in Guildford and one in the City of London, the Retail business was sold in 1992, and Stephen Spitz pursued other retail interests. In mid 1997 for numerous reasons Revelation Piccadilly was repurchased by Stephen Spitz and his Key management team, all of which are shareholders today.
Between 1997 and 2007, the whole management team worked extremely hard through challenging times and incidents, especially the impact of 9/11, to expand their retail business mainly through in store concessions and some freestanding and airport stores, whilst securing further exclusive distribution and retail rights for the very best brands available globally in the category.
The opening of a TUMI store, concessions in the best department stores in the UK and Ireland, and the change of name from Revelation Piccadilly to Case London were key decisions taken between 1998 and 2002.
A look at the current store listing shows where the retail business is today – dominating the top end of the travel good market through its real estate and in store departments as well as through owning the exclusive wholesale and distribution rights in the UK for Tumi, Bric's, Cellini, Mandarina Duck, Delsey Pineider and Eagle Creek.
In addition there exists a substantial made to order and own label business for the chain stores, where all products are designed, sourced and produced in the Far East.